Your IntegrityCounts program is now live — now it’s time to make it matter. If no one knows about it, no one can use it. Promotion isn’t optional. It’s how you build trust, visibility, and a real speak-up culture.

Why Promotion Matters

If employees don’t know where to report or how the process works, your program won’t deliver the impact it’s designed for. A solid promotion strategy helps you:

• Build a transparent, ethical workplace culture
• Catch issues early—before they escalate
• Show that leadership is serious about accountability

What to Do Next: Promote, Post, and Push Awareness

You’ve likely received posters, wallet cards, and digital assets from our support team. Don’t let them sit unused, here’s how to activate your rollout:

1. Put Up Posters. Hand Out Wallet Cards.

• Display posters in high-traffic areas: break rooms, washrooms, HR offices, and loading docks
• Distribute wallet cards during onboarding, training sessions, or team huddles
• Ensure your custom IntegrityCounts link and hotline number are always visible

2. Embed It in Everyday Channels

• Add a direct link to your IntegrityCounts portal on your intranet homepage
• Mention the program in your internal newsletter
• Pin a message in Teams, Slack, or email signatures

3. Get Leadership Talking

• Have your CEO or leadership team send out a kickoff message
• Reinforce key values: anonymity, confidentiality, and zero retaliation
• When leadership speaks up, employees pay attention

4. Host a “Lunch & Learn”

• Run a 30-minute session to walk through how the program works
• Demo how to file a report—both anonymously and confidentially
• Answer common questions to remove uncertainty

Keep the Momentum Going

This isn’t a one-time push. Consistency is key:

• Remind employees during monthly meetings
• Include IntegrityCounts in onboarding and compliance training
• Refresh posters or share updates each quarter
• Celebrate safe, anonymous program use to build ongoing trust

Need More Support?

Looking for fresh promo materials or custom ideas? Reach out to our support team at support@integritycounts.ca.