Your IntegrityCounts program is now live — now it’s time to make it matter. If no one knows about it, no one can use it. Promotion isn’t optional. It’s how you build trust, visibility, and a real speak-up culture.

Why You Need to Promote It — Now

If employees don’t know where to report or how it works, your program won’t deliver the impact it’s designed for. A strong promotion strategy helps:

• Build a transparent, ethical culture
• Catch issues early — before they escalate
• Prove that leadership takes accountability seriously

Do This Next: Promote, Post, and Push Awareness

You may have received posters, wallet cards, and digital promo tools from your Whistleblower Security Customer Success Manager. Don’t let them gather dust — here’s how to put them to work:

1. Put Up Posters. Hand Out Wallet Cards.

• Hang posters where employees actually go: break rooms, washrooms, HR, loading docks — anywhere with foot traffic
• Pass out wallet cards at onboarding, training, or team huddles
• These materials include your custom IntegrityCounts link and hotline number — make sure they're visible

2. Embed It in Everyday Channels

• Add a direct link to your IntegrityCounts portal on your intranet homepage
• Mention the program in your internal newsletter
• Pin a message in your team tools like Teams, Slack, or email footers

3. Get Leadership Talking

• Have your CEO or leadership team send a kickoff message
• Reinforce key values: anonymity, confidentiality, zero retaliation
• Leadership buy-in is contagious — when they talk, people listen

4. Run a “Lunch & Learn”

• Schedule a 30-minute session to walk through the program
• Demo how to file a report
• Answer questions and clarify the difference between anonymous and confidential

Keep the Momentum Going

• This isn’t one-and-done. Stay consistent.
• Remind employees during monthly team meetings
• Include IntegrityCounts in onboarding and compliance training
• Repost links or refresh posters every quarter
• Share how the program is being used (safely and anonymously) to build trust

Need more promo materials or ideas? Let our customer support know at support@integritycounts.ca